MARKETING
Content Creation
Aditi Shah- Peloton Instructor
Social Media Strategy + Content Creation
Brief
Create social media strategy, Ideate and create social media content
What I Did
Each month, I meticulously craft a comprehensive content calendar tailored to Aditi's specific content categories, covering lifestyle, fashion, and inspirational content. This includes detailed shot lists and visual examples to guide the creation of each piece of content.
Our filming sessions occur weekly, ensuring a consistent and timely stream of content for posting. Additionally, I assume full responsibility for the editing process, ensuring a polished and cohesive final product.
Results
The introduction of fresh content styles has resonated exceptionally well with Aditi's audience. We've witnessed a surge in positive engagement, with increased likes, comments, and shares. The audience's enthusiastic response is reflected in the growing number of followers, indicating a notable expansion of Aditi's reach.
Fancy Sprinkles
Social Media Collab + Giveaway
Brief
To create a Valentine's Day-themed social media campaign for Fancy Sprinkles, featuring their edible glitter in cocktail recipes, and collaborating with other brands, including Sugarfina, Chakrubs, Forte Chocolate, and Eatable.
What I Did
As the project lead, I pitched the idea to Fancy Sprinkles and successfully secured their approval. I then assembled a team and creatively produced and directed the entire project. The campaign involved developing cocktail recipes using Fancy Sprinkles' edible glitter and showcasing the creations on social media. We also conducted a giveaway with the collaborating brands, which helped increase engagement and reach.
Results
The campaign performed exceptionally well, with a 21% engagement rate. Fancy Sprinkles was delighted with the final product and praised the quality of our work. Our collaboration successfully showcased the unique offerings of each brand and generated a positive response from the audience.
Overall, this project was a great success, and I am proud to have played a key role in its development and execution.
Women Of Wonder
Marketing Campaign For Showfields
Brief
To create a Women's History Month campaign for Showfields that highlights female-founded brands, including Katy Perry Collections and Lush, through interviews, newsletters, blogs, and Instagram stories.
What I Did
As the lead of this campaign, I created and executed the strategy for the project, ensuring that everything was produced and published within the timeline. I also assisted in the art direction and had the opportunity to interview the founders of the featured brands. The campaign was designed to showcase the achievements and contributions of women throughout history and in the present day.
Results
The campaign was a great success, and Showfields was proud to promote their support for female-founded brands, with over 75% of their brands being female-founded. The featured brands, Katy Perry Collections and Lush, were well-received, and the interviews and stories generated positive feedback from the audience. This campaign was an important initiative for Showfields, and I was honored to lead it.
Overall, this campaign was a fantastic opportunity to promote and celebrate women in business, and I am pleased with the results and the positive impact it had on the audience.
"Elevating Black Voices"
Marketing Campaign in Honor of Black History Month for Showfields
Brief
To create a Black History Month campaign for Showfields that highlights and honors black voices, including Showfields' Black Founders, through newsletters, social media, and blog content.
What I Did
As the lead of this campaign, my goal was to create a campaign that would truly elevate and honor black voices within Showfields. To achieve this, I partnered with the Showfields team and creatively directed the evergreen graphics for newsletters, social media, and blogs. I also conducted in-depth interviews with Showfields' Black Founders, asking thoughtful and meaningful questions to truly showcase their experiences and perspectives.
Results
The "Elevating Black Voices" campaign was a massive success, with an email open rate up by 25% and social media pieces garnering over 100k impressions, a 50% improvement from their average campaign performances. The campaign not only highlighted and celebrated the Black Founders within Showfields but also educated and informed the audience on the important contributions of black individuals throughout history. It was a privilege to lead this campaign, and I am proud of the positive impact it had on the audience and the company. This campaign was a significant achievement and demonstrated the power of thoughtful and meaningful storytelling.
American Express x Break the Love
Event in Partnership With American Express and Break the Love for the US Open.
Brief
To capture and create high-quality photo content for an event and ensure that all relevant content is captured.
What I Did
As the lead of this project, my goal was to create an unforgettable experience and capture the essence of the event through high-quality photo content. I directed the media team, ensuring that they had the necessary equipment and briefed them on the specific shots needed to capture the excitement and energy of the event. With my guidance, the team was able to work efficiently and effectively, capturing all relevant content and ensuring that no moment was missed.
Results
The resulting content was simply stunning, and American Express was thrilled with the quality of the photos captured. We created a fantastic reel recap that showcased the highlights of the event, and it was a huge hit on American Express's channels, garnering significant engagement and views. The photo content captured the spirit of the event and the excitement of the attendees, and the media team did an outstanding job of capturing all relevant content.
Oishii Strawberries
Social Content
Brief
To create an engaging and visually stunning social media video that captures the unique beauty and flavor of the Oishii strawberry.
What I Did
As the creative lead for this project, I was tasked with bringing the unique qualities of the Oishii strawberry to life in a visually stunning and captivating way. I knew that the brand's target audience is discerning and appreciates quality and uniqueness, so I wanted to create a video that would capture their attention and leave them wanting more. To achieve this, I collaborated with the media team and brainstormed creative concepts that would showcase the Oishii strawberry's unique beauty and flavor.
We experimented with different lighting, camera angles, and visual effects to create a dreamy, ethereal atmosphere that would transport viewers to a world of sweet, juicy goodness. The final product was a visually stunning video that showcased the Oishii strawberry's deliciousness in a captivating and mesmerizing way.
Results
The brand was thrilled with the final product, and they used the video for social media promotion. It was an instant hit with their target audience, generating high levels of engagement and views. The dreamy visuals and vibrant colors of the Oishii strawberry were a feast for the eyes, and the brand's fans were eager to try this unique and delicious fruit.
Social Content Highlighting Products
Non Campaign Specific
Brief
To create exciting and innovative social media content for multiple brands, showcasing their products in a visually engaging and memorable way.
What I Did
I collaborated closely with each brand to understand their unique selling points and brand identity. I wanted to create content that would capture the essence of each brand and showcase their products in a way that would resonate with their target audience.
To achieve this, I worked with each brand to brainstorm creative concepts and ideas that would make their products stand out in a crowded social media landscape. We experimented with different visual styles, storytelling techniques, and music choices to create content that was exciting, engaging, and memorable.
The end result was a collection of social media videos that showcased each brand's products in a visually stunning and exciting way.
Results
The brands were thrilled with the final results and the level of creativity and innovation that went into the project. The social media videos were well-received by their target audience, generating high levels of engagement, views, and shares. The innovative and visually stunning content helped to differentiate each brand from their competitors and reinforce their brand identity.
Event/ Tutorial Based Content
Brands including Showfields, Pura, Bubble, Wonderskin
Brief
To create fun and interactive videos for social media that showcase event and tutorial-based content in an engaging and informative way.
What I Did
As the creative lead for this project, I wanted to create videos that would not only be visually interesting but also offer practical tips and insights for the viewers. I worked closely with the subject matter experts to understand the key points that needed to be conveyed and to develop a creative vision that would bring the content to life.
Using my expertise in directing, editing, and producing, I brought the vision to life by creating videos that were visually appealing, engaging, and easy to follow. Whether it was a cooking tutorial, a fitness class, or a travel guide, each video was designed to provide practical tips and insights that the audience could use in their daily lives.
The end result was a series of fun and interactive videos that resonated with the target audience, generating high levels of engagement and social media buzz. The videos were widely shared and discussed, helping to build awareness and interest in the event and tutorial-based content.
Results
The videos were extremely well-received by the audience, generating high levels of engagement, views, and shares on social media. The fun and interactive format helped to make the content more engaging and memorable, while the practical tips and insights provided valuable information to the viewers. As a result, the videos helped to build brand awareness, generate interest in the event and tutorial-based content, and establish the client as a thought leader in their industry.